Research into Target Audience

The music genre for my magazine is R&B, therefore my target audience will be aged between 16-25, targeted both males and females. After conducting my research and analysing different front covers, contents and double page spreads I have discovered many R&B generic conventions. On most magazines with this genre show images of artists such as females, wearing minimal clothing and posturing in sexual way in order to attract both females and males by looking attractive to show that they care about appearance. Therefore, females will look up to these images as role models. In terms of male artists, men are shown to be wearing ‘chains’, ‘caps’ in order to look cool, they also have their jeans below their waist which informs a sense of fashion for the male audience. Taking into account the generic conventions, I will be taking images which are long shots to show the complete outfit of the artist wearing sexual clothes that are revealing to attract both genders. The posture of my character will also be very sexual as this is also a generic convention in which I should take into consideration. The colours used for this genre are mainly black and white, red and blue. These colours contrast well as they stand out to gain the audience’s attention as well as having a meaning.