Thursday, 26 January 2012

Masthead: This is’RnB’ as it is clearly in blue and stands out as the logo. It suggest that the logo is common in which people are familiar with and therefore popular. It also indicates that the logo is used on all magazines. However, the use of blue makes it fit in with the rest of the cover as it usually the same colour. This highlights the fact that different magazine covers using the same genre and masthead ‘RNB’ change the colour of it to a similar colour which fits in which their magazine. For example: if a magazine cover had their main colours of their cover as red and white, they may change the Masthead to red so that it doesn’t look unusual.

The straplines are the second main focus of the magazine. This is shown through the use of the font. The font is in bold, capital letters which suggests that it is important as it gives the audience clues on what else might be in the magazine.The main image is the picture of Melanie Fiona as her name is indicated below the picture. The image is a mid-shot as it addressing the audience. The image takes a large amount of the cover which indicates that  it is the main focus. The fact that the lady is posing in a masculine way through the use of her leg and arm gesture as she is sitting down suggests that the target audience is teenage girls and boys aged between 15-20. However, the fact that the image of a lady suggest that it is mainly targeted at boys as it attracts the opposite gender.Contrast: The colours used as a whole on this magazine front cover is blue, black and white. These are masculine colours as blue is associated with the male gender. The fact that the background is plain white allows the main image which is placed on the right hand side to stand out from the text.

Masthead: This is’RnB’ as it is clearly in blue and stands out as the logo. It suggest that the logo is common in which people are familiar with and therefore popular. It also indicates that the logo is used on all magazines. The Masthead font isn’t very formal or casual. This sets the genre as it shows that the audience are of a younger generation in which may still be at school and also use slang. This is shown as young teenagers use technology such as phones via text messaging and social networking sites. These are common in which teenagers do not use Standard English to communicate with others as they tend to use words that are shortened and easier to understand.  The font of the Masthead may also be seen on graffiti walls in which teenagers make by writing with permanent markers and using font that to them looks ‘cool’.

Tagline: Music,Lifestyle,Fashion suggests what the magazine is going to be about. The word ‘fashion’ is very feminine and therefore targeted at girls. However, the words ‘Music’ and ‘Lifestyle’ is a word used which targets a large audience as many young people listen to music. For example: technology has improved in terms of the society we are living In now therefore, technology has improved to an extent where it allows many people gain access to music such as through ipods, MP3 players also the fact that radio is fitted in many phones. This means that many young people are able to buy updated new phone which consist of a radio, when they are on the go they can listen to music instead of having a wired radio that needs to be plugged in. The tagline uses the rule of three as each word links in with each other but isn't worded in a way that make the audience recognise how they link as they are not been put in a sentence.

The text place on the image which states ‘Melanie Fiona’ attracts attention towards the audience.  This is done through the use of the image and the way they have placed the text/title on top of it, making sure that the image is not covered.  The title is in capital letters which is the name of the character or the main image which is an ‘rnb’ singer. This shows that the name of the person put in that position is so that the audience know who she is. This shows that name must be familiar to most teenagers who listen and have interest in r’n’b music.  The use of having someone common on your magazine attracts more buyers as they may be a fan of the person and therefore will buy the magazine for the sake of reading more about that person.

The straplines are the second main focus of the magazine. This is shown through the use of the font. The font is in bold, capital letters which suggests that it is important as it gives the audience clues on what else might be in the magazine. The straplines have been place in an alignment which is in a certain order which makes the magazine look professional as the layout which includes the tagline, image etc  are placed so that the whole magazine looks formal as well as making the cover fit in with the generic conventions and the ‘rnb’ genre. The straplines use a good use of contrast through the use of blue and black as the blue is in capitals and use a bigger front agaist the black writing. The also shows that the blue words are much important as they stand out in which names have been used and the writing below gives the audience a sense of how the names are important by telling us what the artistic names will be about in which the magazine will conclude of. Also, it gives the audience the first impressions as they know what to expect of the magazine to be about, therefore a flavour of the magazine in which will Interest them and make them buy the magazine.
The main image is the picture of Melanie Fiona as her name is indicated below the picture. The image is a mid-shot as it addressing the audience. The image takes a large amount of the cover which indicates that  it is the main focus. The fact that the lady is posing in a masculine way through the use of her leg and arm gesture as she is sitting down suggests that the target audience is teenage girls and boys aged between 15-20. However, the fact that the image of a lady suggest that it is mainly targeted at boys as it attracts the opposite gender.

Contrast: The main colours on this magazine cover are blue, black and a little tone of white. This is shown through the use of the tagline, image and the Masthead. These are masculine colours as blue is asscociated with the male gender. By using just two main colours makes the cover look professional and sophisticated. This is because the colours allow the audience to understand each part of the cover and where is what, such as the straplines which give the audience a picture of what’s inside. The colours of the layout shown at a glance are bright which makes it eye catching but also grabs the right target audience.

The fact that the background is plain white allows the main image which is placed on the right hand side to stand out from the text. The costume of the lady which is a blue dress also emphasises that the Image is trying to attract the opposite sex as well as the same as the image is of a lady and not a man. This is stereotypical as it is suggesting that the use of having a particular gender will attract the opposite sex.  The use of her hair is also blue which shows that the image taken is artistic and also may have been Photoshop. Therefore, the fact that image is been put in that certain way shows there is a purpose behind the image.
Also, the image itself uses different lightings. The tone of colour and texture of the singers arm is darker compared to her hands, left leg and face. This shows that the image may have been taken in an area which determines light in different angles or may have been edited though the use of Photoshop. The character is wearing makeup such as blue eyeliner which fits in with the colour scheme. The headband on her head is used as a prop which shows that it is an urban magazine. Jewellery such as the big ring, bracelet and necklace emphasis that it is aimed at men as women tend to prefer charms and small things instead of bling that is big in which is associated with men who dress up wearing an a lot of bling which stand out and is stereotypical. The women’s hair is placed in a way in which shows that she doesn’t really care about her looks as it isn’t very professional or neat and just been put to the side. Therefore, this is a generic convention which shows that it is aimed at teenage girls who are not fussy about their looks and more into their music.
The barcode is placed on the right hand bottom corner which is clearly shown to the audience as it is easily recognisable.





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